The iFX Expo is one of the key events in our calendar. It is undoubtedly one of the biggest B2B expos for Forex and Binary Options. I have had the chance to speak at the iFX Expo Asia in Hong Kong earlier this year and I was looking forward to this event in Cyprus. Now that it is over, I am reflecting back on the five things that I have learnt in this iFX Expo.
At these events, we always see the new and familiar faces blending with each other in the crowd. As a businessman, you need to be on top of your game to interact with others, promote your brand and develop meaningful communication that will translate into actual business in the near future.
This time around, Linguavista was pushing for developing key partnerships rather than simply building business relations with prospective clients. To that end, it was quite a successful expo. It was also very nice to see some of our friends and clients stop by our booth and say hello. We are excited to see how the follow up to the leads will unfold in the coming days. That, indeed, is the most exciting part of business.
As for the iFX Expo, I feel that with each year, it keeps on creating a new benchmark. It keeps on becoming grander. But at the same time, I feel that there is a need to innovate. We keep on seeing similar faces around the world at different events and apart from local business contacts in Cyprus, it gives us little initiative to exhibit at the iFX Expo, year after year. However, at Linguavista, we acknowledge the importance of iFX Expo to our business and we can’t wait for the next edition.